USTA SOCAL TENNIS
Social Media Manager
Social Media Manager
Los Angeles, CA
BRIEF JOB DESCRIPTION
USTA Southern California is seeking a Social Media Manager to assist in developing and enhancing the organization’s online presence, with a particular focus on our social media platforms. This role is essential to conveying the brand and image of USTA Southern California in a creative, engaging and compelling manner. The Social Media Manager will engage a variety of audiences through the social media platforms and perform analysis on the effectiveness of the outreach.
- Primary Qualifications:
Build a social media narrative that reflects the work of USTA Southern California
Generate content for Instagram, Facebook, Twitter, YouTube, as well as any new or evolving applications that reach our key demographics
Collaborate with internal SoCal tennis departments to determine calendars and content initiatives for maximum impact
Maintain brand authenticity and consistency
Track effectiveness of campaigns and content to define future strategies
Monitor posts and analyze social media channels to build a community of followers and enhance interaction
Determine paid media strategies to grow tennis programs
- Additional responsibilities:
Proficiency in cultivating and disseminating content via social media platforms in a sports and/or business setting
Proficient in maximizing reach and engagement through both free and financially supported posts the primary social media platforms
Understanding of social media trends and audiences
An eye for creative messages and the ability to create messages under stringent deadlines
Strong writing skills
A working knowledge of web analytics, with the ability to report statistical performance and trends of USTA Southern California social content
Proficient with relevant technology and software, including Adobe Creative Suite
Strong project management and organizational skills.
Knowledge and experience in tennis or another sport is a plus.
- Other Details:
This is a full-time position based out of our offices on the UCLA campus in Los Angeles. Benefits include health, dental and vision insurance, 401k plan, paid vacation, paid parking and laptop.
Base salary commensurate with experience.
SafePlay background check and completion of SafeSport training required. A valid driver’s license and reliable vehicle is a must.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.